Experiential Travel

In today's dynamic travel landscape, where experiences reign supreme, the importance of experiential travel cannot be overstated. Modern travelers are no longer content with merely visiting new places; they seek to engage all their senses, savor cultural immersion, and create lasting memories. Here are some compelling facts that underline the significance of experiential travel in today's tourism industry:

• Growing Demand: According to a study by the Adventure Travel Trade Association (ATTA), over 55% of travelers today prefer experiential travel over traditional vacations. This trend continues to rise as travelers seek meaningful and transformative experiences.
• Millennial Influence: Millennials, who now represent the largest travel market segment, are strong advocates of experiential travel. Studies show that over 80% of millennials prioritize spending on experiences rather than material possessions.
• Increased Spending: Research by TripAdvisor reveals that experiential travelers are willing to spend more on their trips. On average, they are willing to pay 40% more for unique and immersive experiences that create lasting memories.
• Digital Engagement: Social media and online platforms have fueled the popularity of experiential travel. Travelers love sharing their authentic experiences, inspiring others, and creating a sense of wanderlust across the digital landscape.
• Personal Enrichment: The Global Wellness Institute reports that experiential travel is seen as a pathway to personal growth and well-being. Travelers are increasingly seeking transformative experiences that nourish the mind, body, and soul.
• Fostering Loyalty: Studies by Deloitte suggest that travelers who participate in memorable experiences during their trips are more likely to become repeat customers and brand advocates.
• Sustainable Tourism: Experiential travel often aligns with the principles of sustainable and responsible tourism. Travelers are actively seeking eco-friendly and socially conscious experiences, making it an attractive aspect of experiential packages.

As lodging property owners, embracing experiential travel not only aligns with current travel trends but also presents an opportunity to differentiate your establishment in a competitive market. By curating exceptional experiences that showcase the essence of your location, you can attract a loyal following of experiential travelers seeking the magic of unforgettable journeys.

Let the Travel Packages Show the Way

Let's explore how three extraordinary experiential packages from some of the finest lodging properties around serve as best practices in creating remarkable experiences for guests:

Moose Safari at Lodge at Moosehead Lake:

The Lodge at Moosehead Lake in Maine demonstrates how to leverage its stunning wilderness location to create an extraordinary experiential package. Their Moose Safari package immerses guests in the beauty of nature while seeking majestic moose sightings in their natural habitat. By collaborating with expert guides and local wildlife enthusiasts, the lodge curates an authentic and unforgettable experience, celebrating the region's abundant wildlife.

Tucson Native Package at Armory Park Inn:

Armory Park Inn in Tucson, Arizona, showcases their Tucson Native Package, embracing the city's rich cultural heritage and traditions. With guided tours to iconic attractions, visits to local artists' studios, and exclusive access to Native American storytelling sessions, guests are fully immersed in the vibrant spirit of the Southwest. This package exemplifies the power of curating exceptional experiences that reflect the destination's unique identity.

Eco Adventure Lifestyle Package at Black Dolphin Inn:

The Black Dolphin Inn in New Smyrna Beach, Florida, offers the Eco Adventure Lifestyle Package, celebrating the region's natural wonders and sustainable living. Through kayaking or paddle boarding in the Indian River Lagoon and guided eco-tours of Canaveral National Seashore, guests connect with nature's beauty. By collaborating with local eco-tour operators and wellness experts, the inn fosters partnerships that enhance the package's authenticity and appeal. By drawing inspiration from these packages, you can embrace the unique offerings of your location and infuse your experiences with authentic, engaging, and unforgettable moments. Personalize your offerings to resonate with your guests' interests, and witness how experiential travel transforms your lodging property into a beacon for travelers seeking the magic of cherished memories.